Nobody Knows Brand Strategy and Marketing Better than Alexei Orlov
The marketing and business world know the name, Alexei Orlov. After all, he has established himself as a seasoned global marketing leader with experience of more than three decades in 50 brands and across 40 countries. If it isn’t something that makes your name well-known, what does? Alexei Orlov is a specialist in operational change management, brand strategy, and marketing deployment. Throughout his career, his passion and leadership have been the driving force.
The name everyone knows today has its own story, and here you will know about it. MTM choice, a boutique network that specializes in media optimization and brand activation, was founded by Alexei Orlov. The agency helps brands to enhance their marketing strategies.
Before MTM
Before MTM, Alexei had also been the Chairman and CEO of DAS. And before that, he was the Global CEO of RAPP, the place where he attracted new talent with rebranding initiatives.
Alexei also served as the Chief Marketing Officer of Volkswagen Group China and thus was responsible for the marketing of brand portfolios in ASEAN countries. He was also responsible for the commercial excellence of the brand as a core member of the executive team of Volkswagen.
Alexei also worked with the digital agency Wunderman for nearly eight years as President, Global COO, and at last as worldwide Executive Chairman. He also worked with Volvo cars as Global Brand Communications Director. For Volvo UK, he was the marketing director.
He has also been the recipient of multiple awards and honors.
Alexei Orlov strongly believes that one should feed the ideas in one’s mind with live conversations and interactions. It is time that people overcome digital madness and get involved in the real world with real people.
A word of advice
For the young entrepreneurs out there, Orlov’s message is to be true to themselves and be happy. And only then, one can be the better version of oneself. Also, always keep working on yourself with patience because it’s quite easy to get impatient in today’s world.
Want To Make A Big Name In The Business World? Learn From The Journey Of Alexei Orlov
In the business industry, it is very complicated to settle your idea and get the right audience for it. This is why many companies and businesses introduce the department of marketing and branding to get the right amount of exposure for their benefit. One such person who has set up his name for powerful branding skills in the business field is Alexei Orlov. He is the reason why many beginners are inspired to settle their business and become successful. By learning about his life, newcomers in the business field can learn a lot of significant things.
The beginning of his journey in the business world
Just like any other notable personality, Orlov’s journey did not start with a successful bang. He started by giving business and professional advice to the Chairman of DAS, a well-known and multi-international company. Aside from working as an advisor, he also looked for opportunities in the marketing department of companies like Volkswagen. Later, he worked in Volkswagen as part of their executive team. His work was mainly to improve the brand of the company in the commercial world. He was greatly in touch with his marketing skills which led him to work in many big companies like Volvo.
Due to his strong business skills, he holds the recognition of the youngest executive to be chosen for the director position in Avon. The place where he finally understood his true calling, branding, and communication, is Paperchase Retail Group. Since Orlov knew his interest only lies in the business world, it was not quite hard for him to get to his true calling. He benefitted from working with famous companies and businesses and in return benefitted them from his marketing and branding skills.
His strong skills
It is already known that Orlov has made his way through the business field because of his efficient marketing and branding skills. To become an imminent person in any field, you need to have a set of skills that will help you in every step. Alexei Orlov emphasizes the importance of having confidence in you and your work. This way you will be able to find answers to any issues that come your way.
To create a big name in the business field, you should have the confidence to deliver your ideas in front of other people. This will make them understand your idea better and get your idea in the light. By combing your innovative ideas with confidence, you will take your company to bigger levels.