Example of direct marketing and explanation
Identify the area you would like to go to. Avoid those places that are not on target with your products. If you sell lawn mowers, you might not want to go to a condominium neighborhood, while if you sell balcony planters, you should avoid the area with houses. Smart Circle brings to you multiple techniques of marketing.
Find out who your offer is for. If you have to sell pay-TV subscriptions, it is best to avoid the slums of the city. It is unlikely that families with water in their throats spend between 30 and 80 euros a month to watch TV. There are certainly people, who use services like Sky (or fiber optic internet) who live in poor neighborhoods, but you will have little chance of selling this service to them. Maybe in the right neighborhood you can sell a pass every 50 attempts, while in another area the percentage drops a lot.
Obviously, if you have to sell a product or service that is suitable for low marketing segments (for example, a system to paint the house yourself so as not to pay the painter), then the discussion is reversed. To select the best areas, you can use Google Maps or Google Earth but, the best method, is to have a look for yourself with a preliminary car ride. Keep in mind that, even in dormitory or suburban neighborhoods, there are often usable roads. In fact, also take into consideration those people who were born and live in that neighborhood, but who have a much higher income than the average. The target you are referring to may have a degree and have a good job, or run a business in the area. How do you understand where these wealthier people live? You realize it immediately because, in a neighborhood of “barracks” style buildings, some people stay in an area with terraced houses or single villas and maybe even drive more expensive cars. So taking a ride in the car allows you to recognize these less traveled and more interesting areas, perhaps snubbed by other sellers,
Prepare flyers or brochures. It would be best if this paper material were provided to you by the same company you work for, but you can also print it yourself. Distribute these flyers in all letterboxes, writing down the addresses and names of those to whom you have left the information material in a notebook.
What are the pros of face to face marketing?
Face-to-face marketing is a kind of promoting a business, and the special thing about this is producers will meet their clients one to one. They use some of the strategies to achieve wider consumer awareness and the growth of their business. A few of those tactics include in-store acquisition, canvassing clients based on individual needs, showcasing their products and services in event promotions, and more. In this article, you will see some of the key benefits that you can enjoy as a business owner by doing face to face marketing.
- These days, though people are comfortable buying web products and making use of online services, there is a missing from their side. They lack something that they can experience from in-person sales. Knowing this thing, the Smart Circle marketing company works to create a personalized experience with their clients. By meeting their consumers personally, they believe that they would establish long-term relationships with them. This way, all the queries of the public are answered in no time and also make them recommend your products or services to others.
- Practicing face to face marketing can offer business owners valuable insights into the needs of the individuals. Mostly these people are their target customers, and by listening to their questions, they can create better marketing strategies than the present ones. So, we can say that in-person marketing or sales will benefit the clients by knowing about the business well. And the producers will also receive the pleasure of understanding what their clients require. This way, you can make some prompt solutions and promotes your credibility.
- The best thing about the Smart Circle one-to-one meetings is they will develop the trust that customers have in the business. Since the producers showcase their business to the public in a personal manner, it will increase not only their visibility but also their brand awareness. It assists in building their trust, and as loyalty is something that improves the number of clients, you can do it by meeting your clients in person. Moreover, people can recognize your brand and will recommend it to others. Thus, making it familiar among your rival brands and competitors.
Though you are in link with your clients digitally through emails and texts, it is good when you have face-to-face interaction and conversations with them to have a successful relationship. Keep these things in mind and ensure that you have built the right team for face to face marketing.