So you ever go into a store, check the price, and then buy it thinking it is cheap only to find the item for cheaper. This is the moment you wish you went into that store first, but how were you supposed to know, there are price comparison sites. But on the internet you can, multiple pages can be opened, and with that you can compare and get the best deals you could possibly think of. In conclusion there are tons of benefits for both the businesses, and its customers, but there are also benefits. But overall if you can minimize the risk then it is all good.

Maybe internet marketing isn’t such a good idea?

            By now you know the question, “what is internet marketing?” and why most people use that as method of growing their business. But like discussed by Alexei Orlov, there are other methods which may be better too. Maybe internet marketing isn’t the way to go, why you ask? Well because one of the main issues is the dependability on technology. Nowadays everyone has tech, and this industry is going to keep growing and growing, so it’s best to be updated, right? Sometimes, you don’t want to be too reliant on it, technology can fail at any moment, websites could shutdown, which would mean that you won’t have an advertising platform, which is not something you want.

            Furthermore the developments in technology are happening fast and if you want to adapt to those situations you have to have the finance. The costs of maintaining it will not only be tricky, but also expensive. In continuation using internet marketing means competition, like said it is a common and popular method, so everyone is bound to use it, with that you have more competition. Which may be good for consumers, but not good for you, other business around the world can take over your customers and grow. Especially since globalisation is happening, and growing.

Another big issue with this is the privacy and trust issues, as many know the internet can’t be trusted and it’s true. Internet marketing could be result in hackers gaining access to your business, exploiting customers and so on. And it is a possibility, but if you want to do it go for the risk.